Nickles and Dimes in Design

Taking an Entrepreneurial Marketing class sounds exciting. Like many people, I have had ideas for products or sudden epiphanies of "why haven't they made this?". I do not yet know what product or service I would like to work on, but I have been viewing through some videos to get some ideas.

One video I stumbled across got me thinking about product design for mass production. Though this class seems more aimed at small business, this video is worth a watch. Bill Hammack does a great job at explaining how small design changes can have major effects of cost per product and product durability.