Opportunities for Promotion

Amazon Launchpad
Amazon Launchpad is a service to help start-up companies reach new user bases. Users also gain access to many of the the delivery options that Amazon Prime uses every day. It is estimated that 54 million people are active Prime members. On average, Prime users spend $1,100 a year with Amazon, not including the subscription fee. Though it is not guaranteed all of those people with be interested in your product, using Launchpad may help your company find its audience and build your brand.

Facebook Ads
Facebook is one of the more popular websites in the world. It is the most popular social network on the internet with an estimate 1.7 billion monthly active users. Companies can set a budget to run Facebook ads, and Facebook with automatically find people they think will be interested in your product. Alternatively, you can select a target audience. Those with many competitors may need to spend more on Facebook ads to reach the most people. Having a Facebook presence like a page also helps.

YouTube Ads
Similar to Facebook, YouTube has an advertising service. I am sure you have seen an ad before being able to watch your favorite YouTube channel's content. YouTube lets companies pick how much they want to spend and select several different aspects of their target audience like age, sex, interests, and location. YouTube can be a great way for businesses to engage younger audiences. Another popular practice on YouTube is to sponsor specific channels to try your product and have them make a video about them. This doubles as selecting an audience and having a face for your product. YouTube also has a built in analytic system so you can see who views and interacts with your ads.

Google Analytics
Google is the most popular search engine by far. Though this does make it difficult to stand out from your competitors, it is possible to improve your search rank and engagement. With Google Analytics, users can see how keywords on their site are ranked, how many people see their site based on those keywords, and how many clicks those words get. Smart businesses know how to work around important keywords to their business. The video below gives a few examples:

The Old Fashioned Way
Though businesses should absolutely have an online presence, it is possible to partner with local businesses to advertise your product or service. Simply having brochures in various locations around town can help you earn some local customers. The downside is that it is not as easy to see engagement with those brochures. This is not a very good solution for reaching new markets, but it can be a way to get some customers in a fairly inexpensive way.

Diabetes in America: The Untapped Business Venture

The writing is on the wall. Diabetes in America (No, excuse me) around the world is a large problem. According to a 2014 report from the CDC, about 29.1 million people in America have diabetes (both diagnosed and diagnosed). That is 9.3% of the population. Think about it for a minute, do you know someone with diabetes? For most of you, the answer is probably yes.

Let's take that a step further. According to the same report, about 25% of people over the age of 65 are diabetic. These same people are at higher risk of non-traumatic lower-body amputation. Here is a snapshot of some more statistics:

• In 2010, about 73,000 non-traumatic lower-limb amputations were performed in adults aged 20 years or older with diagnosed diabetes. 
• About 60% of non-traumatic lower-limb amputations among people aged 20 years or older occur in people with diagnosed diabetes.

And that idea is interesting to me...