Telula Green Zing Beverage: Green Zing is a healthy blend of juiced leafy greens and citrus with just a hint of ginger. It's packed with health nutrients, antioxidants, and a crisp, bold taste designed to fill you up with healthy fruits and veggies from the farm.
What we can capture from this is that 1) they use fresh vegetables 2) it is designed to be healthy and delicious and 3) it can supplement a meal.
Progresso Soup: For over 100 years, our kitchens have crafted honest, soul-satisfying recipes with real ingredients you're proud to serve.
This establishes a history of the company, tells that it is honest (both in ingredients and business), and and says that you the consumer would be proud of the soup.
Mom Brands (Malt O Meal): Great cereal doesn't have to be expensive. Since 2007, American families have saved over a billion dollars on breakfast cereal by choosing our brands over the more expensive varieties. And they haven't sacrificed taste or nutrition. Maybe that's how MOM Brands has become the fastest growing cereal company in America.
This one is probably the best example. It establishes that their cereal is less expensive but is good and nutritional. The company is family owned and growing quickly. It is a message to consumers and potential partners.
Obviously, if you are not in the food industry, your value proposition should not sound as appetizing. However, what we can learn from these examples is what kind of message you should try to send. If you company is a clean option like Telula, promote that "value". If you have a history of good service like Progresso, use it. If you are the "less expensive" option, let it be known.
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